UX Design - SPROCKLER
An intuitive redesign of applications and websites to empower diverse global communities.
Tasks:
- User interface design
- Prototyping
- Usability research
- Client collaboration
- Information design
- Testing and iteration
- Implementation

Programs used:
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Microsoft Excel
- Google Sheets

About the project: At Sprockler, I contributed to the redesign of their applications and website to better align with the needs of their diverse global user base. The project's primary focus was on creating intuitive and accessible solutions for individuals in underserved regions, particularly those with limited experience using digital platforms or electronic devices.

One of the most rewarding aspects of this work was collaborating directly with international clients, including those in African communities, to craft tailored designs that addressed unique cultural and environmental challenges. By understanding the specific constraints - such as limited internet access or minimal prior exposure to digital tools - I devised creative solutions that bridged the gap between technology and usability.

As the UX designer on this project, I worked closely with stakeholders to deeply understand their needs and iteratively prototype and test solutions. For example, visual hierarchies and layouts were carefully designed to ensure clarity, even for first-time users. The result was a system that not only presented data effectively but also empowered users to engage meaningfully with the insights gathered through Sprockler's methodologies.

The success of this project was rooted in the synergy between design and empathy, ensuring that technology could serve as a genuine tool for empowerment and connection, no matter the user's background or resources.